Final week, Swiss retail large Migros dropped an enormous shock on the espresso world with the debut of the CoffeeB espresso brewing system.
The brand new machine, which took the corporate 5 years to develop, is a single-serve espresso machine that fully does away with the plastic pod. The brand new system makes use of spherical balls of espresso known as, um, Espresso Balls, as an alternative of old-school plastic or aluminum capsules. Espresso Balls, that are wrapped in a layer of algae that retains the espresso contemporary and shielded from taste loss, might be dropped right into a compost bin after they’re used.
I all the time admire a whole rethink of a system to right a shortcoming, and pod system plastic and aluminum waste are positively problematic. However even when the CoffeeB system makes nice espresso and reduces waste, does it stand a combating probability to displace a big variety of Keurigs or Nespressos?
Will probably be an uphill battle. 1 / 4 of Individuals use single-serve espresso machines each day (and 4 in 10 households have a Keurig or Nespresso kind capsule system), and whereas newer approaches like grind-and-brew espresso machines that dispose of the pod have been round for a couple of years, none have actually appeared to take off in any important manner.
If CoffeeB is to turn into the primary new single-serve system in a long time to garner any substantial market share, they’ll must take a web page out of Nespresso and Keurig’s playbook. This implies making a “Espresso Ball” ecosystem round their know-how, which would come with a scalable and licensable system to supply the espresso servings (aka balls), a powerful espresso roaster associate program by which roasters produce branded Balls, and getting retailers on board to promote the system.
The excellent news for CoffeeB is Migros’ in-house model in Café Royal is already one of many extra well-liked single-serve espresso manufacturers in Switzerland, and the model’s dad or mum firm Delica is one in all Switzerland’s largest espresso roasters. Add within the reality Migros is one in all Europe’s largest retailers, and also you may simply have a robust sufficient vertically built-in firm to present CoffeeB a combating probability.
In the end the largest problem for CoffeeB will probably be convincing shoppers to vary their habits. Whereas shoppers usually have good intentions when requested about their want to be greener, in actuality getting them to vary habits and swap to a brand new system – usually at the next value – could be very troublesome. But when Migros can get its price-per-serving down and persuade shoppers Espresso Balls are higher than all these wasteful pods, the CoffeeB may simply breathe some effectively wanted contemporary air into the single-serve phase.